Website and SEO are two things that cannot be separated on the online marketing. The SEO plays important role in improving the rating of a website on the online marketing by bringing up the website on the top ten lists of search engines such as Google or Yahoo, which allows a website is seen and visited by potential customers in the virtual world.
Secondly, please see if the company is willing to answer all your questions and willing to clarify your doubts by offering SEO related information. If the company is secretive about their methodologies and are not willing to answer your questions then that means they themselves do not have the right perspective towards SEO or are up to some kind of methods which may not be according to the norms of the search engines which they do not want to share, and in the long run can have a negative effect on your site and rankings.
What you can do is start looking at these metrics and if after 6-7 months the SEO Company you hired did not manage to bring in more traffic then possibly you need to consider changing your contract. The best way is to discuss with them first and hear what they have to say having always in mind that changes to a website may take time to generate positive or negative results. As a rule of thumb 6-7 months is a good period to judge the effectiveness of any SEO techniques.
Look at the credentials and awards the company has listed on its website. If the SEO company has received any recognition for its work, the specific titles will likely be listed on the website homepage and in an additional Awards” or Recognition” page. If the company doesn’t have any credentials listed, you can consider looking at the company’s portfolio of past clients’ websites. If neither of these resources are available on the company’s website, will always publish this information in their Las Vegas publications.
In early 2016, we partnered with an Auckland electrician. In the meeting we discussed where the business is and how their money is made. The discussion brought to our attention the client had two vehicles and was only able to service a certain geographic area until further growth was seen. We also found out small fix jobs brought in the cash flow which could build up the business quickly. We then built the campaign around this, focusing on the serviceable geographic areas and the small jobs in the first phase of the SEO campaign. The client recently purchased his fourth vehicle.